Both Farid and I have tried writing about advertising a trazillion times. Each time we've ended up flushing our thoughts down the drain. It's just so pretentious. Trying to write up a business that people hate (and that for a vast amount of good reasons). It's just not.. cute.

And I guess maybe it's enough, salivating to a crude and stunningly beautiful "Inglorious Basterds" movie poster without having to explain this stupid passion to anyone. I mean, how can you dream about working in advertising? It's a business for the bad and the ugly. A line of work that seem to credit the brown-nosers, the sell-outs, the plain mean. Sell your soul and cash in the pay-back at Cannes.

I don't think we'll write about advertising any time soon. I'm still coming to terms with the fact that I'm in this business at all. We'll be young and naive just for a little while, we'll live this dream before it shatters under the pressure of reality. There's no bad economy and white lies in eating cookies in bed with your loved one. And this is all we do, while trying to concept beauty and truth and that single most important message. In this small window of time, we love everything about this business. Reality is not invited.