This is my homework for the Account Planning class I'm taking. I'd love your comments on it.

Short background info: Anchor Steam is a San Francisco-based beer. The brewery was opened here back in 1896 and never relocated. It's a part of the SF heritage. Our homework was to humanize the brand, we could present it however we pleased - I chose through video.

I do not claim copyright over the music. The captions are done in Illustrator and Photoshop, the video is done in Imovie. Estimated effective time it took to complete - about 15 hours.

Here it is.

Concept, copy, illustrations, editing: Cim Efraimsson